Question 1

There are four popular types of franchising: (1) __________; (2) manufacturer-sponsored wholesale franchise systems; (3) service-sponsored retail franchise systems; and (4) service-sponsored franchise systems.

Accepted Answer

A)   contractual-sponsored franchise systems
B)   wholesaler-sponsored franchise systems
C)   manufacturer-sponsored retail franchise systems
D)   horizontal-marketing franchise systems
E)   customer-oriented franchise systemsF) C) and D)
G) A) and E)

Question 2

Figure 15-2
-Intermediaries perform three basic functions.According to Figure 15-2 above,"A" represents a(n) __________.

Accepted Answer

A)   middleman function
B)   logistical function
C)   facilitating function
D)   operational function
E)   transactional functionF) A) and C)
G) C) and E)

Question 3

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Accepted Answer

A)   Corporate vertical marketing systems combine successive stages of production and distribution under shared ownership with all links in the marketing chain sharing title to the goods.
B)   Corporate vertical marketing systems can use forward integration or backward integration but not both.
C)   Corporate vertical marketing systems increase distribution costs.
D)   Corporate vertical marketing systems result in increased capital investments and fixed costs.
E)   Corporate vertical marketing systems are only effective with low-end consumer products.F) A) and B)
G) B) and C)

Question 4

Which is the most common form of distribution intensity used today?

Accepted Answer

A)   selective distribution
B)   intensive distribution
C)   extensive distribution
D)   exclusive distribution
E)   concentrated distributionF) B) and E)
G) A) and B)

Question 5

__________ is essentially a sequence of linked suppliers and customers in which every customer is,in turn,a supplier to another customer until a finished product reaches the final consumer.

Accepted Answer

A)   logistical flow
B)   demand chain
C)   supplier-customer alliance
D)   supply chain
E)   distributive cooperativeF) A) and B)
G) A) and C)

Question 6

Forward integration means

Accepted Answer

A)   a retailer owns a manufacturing operation.
B)   a wholesaler owns a manufacturing operation.
C)   retailers form a strategic channel alliance with manufacturers to purchase products at better prices since they are able to place much larger orders.
D)   a producer owns an intermediary at the next level down in the marketing channel.
E)   all links in the distribution chain own stock in the manufacturer's company.F) A) and D)
G) B) and E)

Question 7

Assembling and protecting products at a convenient location to offer better customer service would be an example of a __________ function.

Accepted Answer

A)   transactional
B)   facilitating
C)   grading
D)   risk taking
E)   logisticalF) A) and B)
G) A) and C)

Question 8

are the functions performed by intermediaries?

Accepted Answer

Intermediaries perform three basic funct...

Question 9

intermediary who sells to consumers is referred to as a(n) __________.

Accepted Answer

A)   agent
B)   broker
C)   retailer
D)   wholesaler
E)   distributorF) A) and B)
G) A) and C)

Question 10

Before consumers see a movie,it is assigned a rating such as G or PG based on its language and content.This rating system is most closely related to which facilitating function activity performed by marketing intermediaries?

Accepted Answer

A)   grading
B)   sorting
C)   risk taking
D)   marketing
E)   assortingF) A) and E)
G) B) and E)

Question 11

Which statement regarding efficient supply chains is most accurate?

Accepted Answer

A)   Efficient supply chains traditionally use inexpensive but slower modes of transportation.
B)   Efficient supply chains use common platforms and common components across several products.
C)   Efficient supply chains rely on maintaining large geographically dispersed inventory warehouses.
D)   Efficient supply chains traditionally use expensive, but faster, modes of transportation.
E)   Efficient supply chains emphasize economies of scale by increasing the variety of system configurations offered.F) A) and E)
G) B) and C)

Question 12

middleman refers to

Accepted Answer

A)   a person or firm whose sole responsibility is bringing a buyer to the last link in the distribution chain.
B)   a person or firm whose sole responsibility is to find distributors for a manufacturer's products.
C)   any intermediary between a manufacturer and end-user markets.
D)   a person or firm that takes possession of a product and in some way alters it before passing it on to ultimate consumers.
E)   an intermediary who sells to ultimate consumers.F) A) and E)
G) All of the above

Question 13

Customers currently link to Cisco's website to configure,price,and order its networking equipment.Cisco then sends orders back out across the Internet to producers and assemblers including Celestica,Flextronics,Jabil,and Solectron.Products are built and tested to Cisco's standards,sometimes with procedures run remotely by Cisco.Most items are then drop-shipped to buyers,untouched by Cisco's employees.This is a description of Cisco's

Accepted Answer

A)   just-in-time inventory system.
B)   supply chain.
C)   electronic data interchange.
D)   strategic information alliance.
E)   product-specific delivery system.F) C) and D)
G) A) and E)

Question 14

Logistics is most closely related to which element of the marketing mix?

Accepted Answer

A)   product
B)   place (distribution) 
C)   production
D)   promotion
E)   priceF) A) and B)
G) C) and E)

Question 15

There are three variations of contractual systems: wholesaler-sponsored voluntary chains,franchising,and __________.

Accepted Answer

A)   service-oriented voluntary chains
B)   channel-dominated voluntary chains
C)   distributorship cooperatives
D)   retailer-sponsored cooperatives
E)   reseller franchisingF) B) and C)
G) C) and D)

Question 16

Figure 15-1
-variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"E" represents a(n) __________.

Accepted Answer

A)   retailer
B)   middleman
C)   wholesaler
D)   distributor
E)   agent or brokerF) B) and D)
G) A) and E)

Question 17

Tiffany & Co.manufactures about half of the fine jewelry items for sale through its stores and boutiques worldwide.Tiffany & Co.practices

Accepted Answer

A)   backward integration.
B)   forward integration.
C)   vertical integration.
D)   joint venturing.
E)   horizontal integration.F) A) and E)
G) B) and E)

Question 18

Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ a __________.

Accepted Answer

A)   customer-generated franchising system
B)   service-sponsored retail franchise system
C)   manufacturer-sponsored wholesale franchise system
D)   manufacturer-sponsored retail franchise system
E)   administered vertical marketing systemsF) A) and E)
G) A) and D)

Question 19

Federal Trade Commission and the Justice Department monitor channel practices that __________,create monopolies,or otherwise represent unfair methods of competition under the Sherman Act (1890) and the Clayton Act (1914) .

Accepted Answer

A)   suggest patent infringement
B)   restrain competition
C)   connect channel members
D)   use coercive or suggestive advertising
E)   manipulate public opinionF) B) and C)
G) B) and E)

Question 20

Expenses associated with transportation,materials handling and warehousing,inventory,stockouts (being out of inventory) ,order processing,and return products handling are referred to as __________.

Accepted Answer

A)   supplier service cost
B)   manufacturing cost
C)   total logistics cost
D)   social responsibility cost
E)   total supply chain costF) A) and E)
G) A) and D)

Exam 15: Managing Marketing Channels and Supply Chains

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct Answer
verified

Federal Trade Commission and the Justice Department monitor channel practices that __________,create monopolies,or otherwise represent unfair methods of competition under the Sherman Act (1890) and the Clayton Act (1914) .

Correct Answer
verified

__________ is essentially a sequence of linked suppliers and customers in which every customer is,in turn,a supplier to another customer until a finished product reaches the final consumer.

Correct Answer
verified

Assembling and protecting products at a convenient location to offer better customer service would be an example of a __________ function.

Correct Answer
verified

Which is the most common form of distribution intensity used today?

Correct Answer
verified

Forward integration means

Correct Answer
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Which statement regarding efficient supply chains is most accurate?

Correct Answer
verified

intermediary who sells to consumers is referred to as a(n) __________.

Correct Answer
verified

Tiffany & Co.manufactures about half of the fine jewelry items for sale through its stores and boutiques worldwide.Tiffany & Co.practices

Correct Answer
verified

Before consumers see a movie,it is assigned a rating such as G or PG based on its language and content.This rating system is most closely related to which facilitating function activity performed by marketing intermediaries?

Correct Answer
verified

There are four popular types of franchising: (1) __________; (2) manufacturer-sponsored wholesale franchise systems; (3) service-sponsored retail franchise systems; and (4) service-sponsored franchise systems.

Correct Answer
verified

Expenses associated with transportation,materials handling and warehousing,inventory,stockouts (being out of inventory) ,order processing,and return products handling are referred to as __________.

Correct Answer
verified

are the functions performed by intermediaries?

Correct Answer
verified
Intermediaries perform three basic funct...
View Answer

Figure 15-2 -Intermediaries perform three basic functions.According to Figure 15-2 above,"A" represents a(n) __________.

Correct Answer
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Figure 15-1 -variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"E" represents a(n) __________.

Correct Answer
verified

Logistics is most closely related to which element of the marketing mix?

Correct Answer
verified

Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ a __________.

Correct Answer
verified

Correct Answer
verified

There are three variations of contractual systems: wholesaler-sponsored voluntary chains,franchising,and __________.

Correct Answer
verified

middleman refers to

Correct Answer
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Exam 15: Managing Marketing Channels and Supply Chains

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct AnswerverifiedShow Answer

Federal Trade Commission and the Justice Department monitor channel practices that __________,create monopolies,or otherwise represent unfair methods of competition under the Sherman Act (1890) and the Clayton Act (1914) .

Correct AnswerverifiedShow Answer

__________ is essentially a sequence of linked suppliers and customers in which every customer is,in turn,a supplier to another customer until a finished product reaches the final consumer.

Correct AnswerverifiedShow Answer

Assembling and protecting products at a convenient location to offer better customer service would be an example of a __________ function.

Correct AnswerverifiedShow Answer

Which is the most common form of distribution intensity used today?

Correct AnswerverifiedShow Answer

Forward integration means

Correct AnswerverifiedShow Answer

Which statement regarding efficient supply chains is most accurate?

Correct AnswerverifiedShow Answer

intermediary who sells to consumers is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

Tiffany & Co.manufactures about half of the fine jewelry items for sale through its stores and boutiques worldwide.Tiffany & Co.practices

Correct AnswerverifiedShow Answer

Before consumers see a movie,it is assigned a rating such as G or PG based on its language and content.This rating system is most closely related to which facilitating function activity performed by marketing intermediaries?

Correct AnswerverifiedShow Answer

There are four popular types of franchising: (1) __________; (2) manufacturer-sponsored wholesale franchise systems; (3) service-sponsored retail franchise systems; and (4) service-sponsored franchise systems.

Correct AnswerverifiedShow Answer

Expenses associated with transportation,materials handling and warehousing,inventory,stockouts (being out of inventory) ,order processing,and return products handling are referred to as __________.

Correct AnswerverifiedShow Answer

are the functions performed by intermediaries?

Correct AnswerverifiedIntermediaries perform three basic funct...View AnswerShow Answer

Figure 15-2 -Intermediaries perform three basic functions.According to Figure 15-2 above,"A" represents a(n) __________.

Correct AnswerverifiedShow Answer

Figure 15-1 -variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"E" represents a(n) __________.

Correct AnswerverifiedShow Answer

Logistics is most closely related to which element of the marketing mix?

Correct AnswerverifiedShow Answer

Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ a __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

There are three variations of contractual systems: wholesaler-sponsored voluntary chains,franchising,and __________.

Correct AnswerverifiedShow Answer

middleman refers to

Correct AnswerverifiedShow Answer

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Intermediaries perform three basic funct...
View Answer

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