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Recently American Airlines started charging $15 for each checked baggage. Why did the company simply not charge $15 to $20 more per ticket, and quietly avoid this publicity?

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This is a very good example of strategic...

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Elmer's Glue has captured the market for school glue. It is preferred by both students and parents alike. It takes very little capitalization to enter the market but nobody successfully does. The glue clearly needs no patents or secret formulas. This type of market is called:


A) pure or perfect competition.
B) oligopoly.
C) monopolistic competition.
D) monopoly.

E) All of the above
F) A) and D)

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For the perfectly or purely competitive firm, profit maximization occurs at an output level where:


A) P = MC.
B) MC = ATC.
C) P = AVC.
D) P < AVC.

E) B) and C)
F) A) and D)

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The key to the importance of the marginal cost curve of a company is that it is its:


A) supply curve of product to the marketplace.
B) demand curve for its product to the marketplace.
C) average cost of product in both the short and long run.
D) fixed cost.

E) A) and D)
F) B) and C)

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In the Cournot equilibrium, the price that each firm accepts is:


A) slightly higher than a monopoly price.
B) the same as the monopoly price.
C) lower than a monopoly price, but higher than a competitive price.
D) the same as a competitive price.

E) A) and B)
F) A) and C)

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In a perfectly competitive market, the price that the firm faces from supply and demand is also equal to:


A) average variable cost.
B) marginal revenue and average revenue.
C) average revenue but never marginal revenue.
D) long run average cost in the short run.

E) None of the above
F) B) and D)

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Two firms agree to set a single high price for their products, and reap high profits. What is the problem here?


A) One firm is afraid that its profit might fall drastically since it might secretly cut price.
B) One firm is afraid that its profit might fall drastically since the other might secretly cut price.
C) One firm is afraid that its profit might fall drastically since the other might raise price.
D) One firm is afraid that its profit might fall drastically since oil prices may go up.

E) A) and B)
F) None of the above

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If a firm is earning a large economic profit and the firm operates in a fairly competitive market, then, over time:


A) old firms will exit and prices will rise.
B) old firms will exit and prices will fall.
C) new firms will enter and prices will rise.
D) new firms will enter and prices will fall.

E) None of the above
F) A) and B)

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While very few markets are 'purely competitive' according to the strict economics definition, market analysts often use competition as the:


A) benchmark from which to judge other market settings.
B) standard of an inefficient market structure.
C) market with poor entry and exit conditions.
D) one market with typical asymmetry in information.

E) C) and D)
F) A) and C)

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Duds is a new laundry detergent trying to break into the market. What might be its big problem?


A) Its health care costs
B) Entry costs in terms of getting shelf space in the retail stores
C) Its employment policy
D) Its outsourcing policy

E) C) and D)
F) B) and D)

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The market for micro-computers (PCs) is fairly competitive, the products are somewhat homogeneous, and, over time, firms have entered looking to make profits on new configurations of the micro-computer. Over time, profits:


A) have risen dramatically.
B) have stayed about the same for most firms.
C) have become razor thin for many producers.
D) are not important since this industry is in the nonprofit sector.

E) A) and D)
F) A) and C)

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In the Cournot equilibrium, each firm assumes that the other's ______ is/are being held constant.


A) price
B) costs
C) output or sales
D) marketing strategy

E) B) and D)
F) A) and D)

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In a purely competitive market, a company selling in the market views its demand curve as:


A) completely price insensitive.
B) horizontal (flat) .
C) vertical.
D) convex.

E) All of the above
F) B) and C)

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Economists tend to focus on one structural aspect of market organization that is more important than the others. It is:


A) the number of buyers and sellers.
B) product homogeneity or differentiation.
C) the quality of market information.
D) entry and exit conditions.

E) B) and C)
F) A) and C)

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A market where a few firms produce most of the output or sales is called:


A) oligopolistic.
B) monopolistically competitive.
C) perfectly competitive.
D) monopolistic.

E) None of the above
F) B) and C)

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Explain why OPEC cannot always maintain the high price of oil by restricting production?

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OPEC members face a prisoners' dilemma p...

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The market environment heavily influences corporate decision-making ability. Discuss the differences in executive decisions concerning pricing, product design, and advertising between a company that exists in a perfectly competitive market and a company that lives a monopolistically competitive market.

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In a perfectly competitive market consum...

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In a monopolistically competitive market, the seller maximizes profits by:


A) maximizing price.
B) setting MC = ATC.
C) setting price where MR = MC.
D) setting price where P = MC.

E) B) and C)
F) A) and B)

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Always Round Tire is the only producer of tires for the new British import, the Maxi Copper. Demand for a set of four tires is P = 800 - 5Q while the costs to Always Round are: MC = 15Q. What would be the monopoly price and quantity? What would happen to price and quantity if the market were perfectly competitive (assuming the same costs)?

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A monopoly would maximize its profits by...

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Always Round Tire has been in the tire business since 1963. They have several plants with different levels of technology. They are organized by the United Rubber Workers union. Over the years, the company has worked with its employees to figure out how to produce a tire for less. This incumbent advantage over potential newcomers is the:


A) result of scale economies.
B) impact of licenses and patents.
C) clear threat of using its excess capacity.
D) effect of its learning curve.

E) B) and C)
F) C) and D)

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