Question 1

A series of related products offered by one company is called a(n) _____.

Accepted Answer

A)  marketing mix
B)  specialty products
C)  product
D)  services
E)  convenience productsF) impulse goodsG) installationsH) wholesalersI) business-to-business (B2
B)  J) suppliesK) emergency goodsL) shopping productsM) component parts and materialsN) staplesO) product mixP) product lineQ) line extensionR) total quality managementS) product lifecycleT) benchmarkingU) B) and F)
V) M) and Q)

Question 2

Intangible tasks that satisfy the needs of consumer and business users are called _____.

Accepted Answer

A)  marketing mix
B)  specialty products
C)  product
D)  services
E)  convenience productsF) impulse goodsG) installationsH) wholesalersI) business-to-business (B2
B)  J) suppliesK) emergency goodsL) shopping productsM) component parts and materialsN) staplesO) product mixP) product lineQ) line extensionR) total quality managementS) product lifecycleT) benchmarkingU) D) and J)
V) D) and P)

Question 3

When Sara developed a headache due to stress just before an important sales presentation,she quickly bought an aspirin from a nearby pharmacy.This is an example of buying a(n) _____.

Accepted Answer

A)   shopping product
B)   emergency good
C)   staple
D)   impulse goodE) None of the above
F) C) and D)

Question 4

Providers can maintain inventories of their services.

Accepted Answer

A) True 
 B)False

Question 5

Using the consumer products classification system,which of the following is true of the marketing mix factors for a specialty product?

Accepted Answer

A)   It generally has low price.
B)   The seller's image is unimportant.
C)   Its number of sales outlets tends to be very high.
D)   It relies on personal selling by producers.E) B) and C)
F) A) and D)

Question 6

The classification system for business products emphasizes customer buying behavior rather than product uses.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is true of the practice of homeshoring?

Accepted Answer

A)   It reduces a company's spending on health care.
B)   It increases a company's spending on supplies.
C)   It increases the amount of energy consumed by the company.
D)   It increases a company's impact on the environment.E) A) and D)
F) B) and C)

Question 8

Which of the following can be classified as an accessory equipment?

Accepted Answer

A)   Natural gas pipelines
B)   Bottling units
C)   Desktop computers
D)   Printer cartridgesE) All of the above
F) C) and D)

Question 9

Marketers think in terms of a product as a compilation of package design and labeling,brand name,price,availability,warranty,reputation,image,and customer service activities that add value for the customer.

Accepted Answer

A) True 
 B)False

Question 10

A company limits its growth potential when it concentrates on a single product,even though the company may have started that way.

Accepted Answer

A) True 
 B)False

Question 11

Marketers classify goods and services by considering the purchase patterns of the majority of buyers.

Accepted Answer

A) True 
 B)False

Question 12

Milk is an example of a convenience product.

Accepted Answer

A) True 
 B)False

Question 13

Product lifecycles can stretch indefinitely as a result of decisions designed to increase the frequency of use by current customers; increase the number of users for the product or change package sizes,labels,or product quality.

Accepted Answer

A) True 
 B)False

Question 14

Procter & Gamble manufactures laundry detergents under the brand names of Tide,Cheer,and Gain.These brands represent the width of the product mix that Procter & Gamble offers.

Accepted Answer

A) True 
 B)False

Question 15

One way to distinguish goods from services is that services are inseparable from their service providers.

Accepted Answer

A) True 
 B)False

Question 16

Managers are responsible for communicating the goals of total quality management to all staff members.

Accepted Answer

A) True 
 B)False

Question 17

Homeshoring is the practice of hiring workers to do jobs from home.

Accepted Answer

A) True 
 B)False

Question 18

Discuss the problems posed by the application of the three-way classification system of convenience,shopping,and specialty goods and services.

Accepted Answer

The three-way classification system pose...

Question 19

The purchaser of a shopping product lacks complete information prior to the buying trip and gathers information during the buying process.

Accepted Answer

A) True 
 B)False

Question 20

The assortment of product lines and individual product offerings a company sells is called its product _____.

Accepted Answer

A)   mix
B)   cluster
C)   pack
D)   bunchE) A) and C)
F) B) and D)

Exam 12: Product and Service Strategies

Providers can maintain inventories of their services.

Correct AnswerverifiedShow Answer

Milk is an example of a convenience product.

Correct AnswerverifiedShow Answer

A company limits its growth potential when it concentrates on a single product,even though the company may have started that way.

Correct AnswerverifiedShow Answer

Which of the following can be classified as an accessory equipment?

Correct AnswerverifiedShow Answer

One way to distinguish goods from services is that services are inseparable from their service providers.

Correct AnswerverifiedShow Answer

Marketers think in terms of a product as a compilation of package design and labeling,brand name,price,availability,warranty,reputation,image,and customer service activities that add value for the customer.

Correct AnswerverifiedShow Answer

Procter & Gamble manufactures laundry detergents under the brand names of Tide,Cheer,and Gain.These brands represent the width of the product mix that Procter & Gamble offers.

Correct AnswerverifiedShow Answer

Using the consumer products classification system,which of the following is true of the marketing mix factors for a specialty product?

Correct AnswerverifiedShow Answer

Discuss the problems posed by the application of the three-way classification system of convenience,shopping,and specialty goods and services.

Correct AnswerverifiedThe three-way classification system pose...View AnswerShow Answer

The purchaser of a shopping product lacks complete information prior to the buying trip and gathers information during the buying process.

Correct AnswerverifiedShow Answer

Product lifecycles can stretch indefinitely as a result of decisions designed to increase the frequency of use by current customers; increase the number of users for the product or change package sizes,labels,or product quality.

Correct AnswerverifiedShow Answer

Managers are responsible for communicating the goals of total quality management to all staff members.

Correct AnswerverifiedShow Answer

The classification system for business products emphasizes customer buying behavior rather than product uses.

Correct AnswerverifiedShow Answer

Which of the following is true of the practice of homeshoring?

Correct AnswerverifiedShow Answer

A series of related products offered by one company is called a(n) _____.

Correct AnswerverifiedShow Answer

The assortment of product lines and individual product offerings a company sells is called its product _____.

Correct AnswerverifiedShow Answer

Intangible tasks that satisfy the needs of consumer and business users are called _____.

Correct AnswerverifiedShow Answer

Marketers classify goods and services by considering the purchase patterns of the majority of buyers.

Correct AnswerverifiedShow Answer

When Sara developed a headache due to stress just before an important sales presentation,she quickly bought an aspirin from a nearby pharmacy.This is an example of buying a(n) _____.

Correct AnswerverifiedShow Answer

Homeshoring is the practice of hiring workers to do jobs from home.

Correct AnswerverifiedShow Answer

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The three-way classification system pose...
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