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Exam 10: E-Commerce: Digital Markets, Digital Goods

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Question 31

Multiple Choice

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The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

A) Ubiquity
B) Personalization/customization
C) Richness
D) Interactivity

E) A) and C)
F) B) and C)

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Question 32

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How are the Internet and e-commerce causing severe disruption to the existing advertising business model?

A) Ties between customer and businesses are being rethought.
B) Technology players such as Yahoo! seek to dominate online advertising and expand into offline ad brokerage.
C) New methods of advertising, such as blog advertising, are emerging.
D) The market entry costs for online advertising services are extremely low.

E) C) and D)
F) A) and B)

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Question 33

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Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

The Internet enables ________ marketing by leveraging the fact that there is always some demand, however small, for a product.

Indirect goods are not involved firsthand in the production process.

Which of the following businesses utilize the content provider Internet business model?

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

An example of the service provider business model is Flickr, a photo management and sharing Web site.

In which of the following revenue models does a Web site charge a fee for access to some or all of its offerings on a continual, regular basis?

Which of the following is not one of the unique features of e-commerce technology?

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers, or short-term spot purchasing.

Which of the following is not one of the four main types of e-commerce presence?

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

EDI is:

The Internet shrinks information asymmetry.

Which of the following is not a recent development in e-commerce?

________ describes the concept that a large group of people is better at making good decisions than a single person.

"Knowledge increases exponentially" is a phrase with which we are all familiar. How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.