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Using you-attitude guarantees your message will work.

A) True
B) False

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Define you-attitude.

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"We are happy to issue you a new all-in-one check card."Does this sentence have good you-attitude?


A) Yes, since it is positive.
B) Yes, since it contains a reader benefit.
C) No, since the sentence does not begin with "you."
D) No, since the reader doesn't care about the writer's emotions.
E) Both A and B

F) C) and D)
G) All of the above

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"You'll be delighted to hear that you have received an additional $500 scholarship for spring semester."Does this sentence have good you-attitude?


A) Yes, because it provides a reader benefit.
B) Yes, as long as the reader was not expecting more than $500.
C) No, because $500 is a small amount considering all the costs of college.
D) No, because it is distancing for the writer to presume to know the reader's emotions.
E) Both C and D

F) C) and D)
G) A) and B)

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Any sentence that focuses on the writer's work or generosity lacks you-attitude, even if the word "you"is included in the sentence.

A) True
B) False

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Avoiding "you"in negative situations is a strategy to create you-attitude.

A) True
B) False

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When you have negatives, which of the following is BEST to use?


A) First-person because the writer is taking responsibility for communicating the negative.
B) Second-person because it includes the word you.
C) Third-person because it shows that everyone is being treated the same way.
D) All of the above.
E) Only A and C

F) A) and B)
G) C) and D)

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"This idea of yours is worth serious consideration"is an example of an impersonal construction.

A) True
B) False

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Among other things, you-attitude protects the writer's ego.

A) True
B) False

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Some you-attitude revisions make the original sentence longer.

A) True
B) False

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Putting important information in a list can show good you-attitude because it makes finding the information easy for the reader.

A) True
B) False

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All business messages should use you-attitude.

A) True
B) False

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It's a good idea to edit paper documents to eliminate most I statements.

A) True
B) False

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You-attitude is primarily a matter of content, not style.

A) True
B) False

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You write to a customer about a refund he or she is expecting. By opening the letter with a statement like "I'm pleased to announce that I've processed your refund,"you


A) Help ensure that the reader knows you're on his or her side.
B) Create poor you-attitude.
C) Probably will anger the reader, especially if the refund amount is negligible.
D) Have created an impersonal construction.
E) None of the above.

F) C) and D)
G) B) and C)

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"Employees must park in lots A and D until the other lots are resurfaced."Indicate the alternative that both correctly evaluates the sentence and correctly explains the reason for the evaluation.


A) Has good you-attitude because it uses an impersonal construction to express a limit on the reader's freedom.
B) Lacks you-attitude because it doesn't use the word you.
C) Has good you-attitude because it includes the reader in a group.
D) Lacks you-attitude because it expresses no feelings about the matter to the reader.
E) Both A and C

F) All of the above
G) A) and D)

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Which of the following is NOT a principle for achieving you-attitude?


A) Talk about the reader, not about yourself.
B) Focus on what the reader receives or can do.
C) In positive situations, use we more often than you.
D) Don't presume that you know how the reader feels or will react.
E) None of the above.

F) A) and D)
G) A) and E)

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"We"statements are OK if they include the reader.

A) True
B) False

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Business professionals rarely let their egos get in the way, so it's OK to assign blame to someone who has made a mistake.

A) True
B) False

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Explain why you-attitude is more than simply using the word you.

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