Question 1

Information asymmetry exists when there is more information about one product than there is about a similar product.

Accepted Answer

A) True 
 B)False

Question 2

Switching costs are the merchants' costs of changing prices.

Accepted Answer

A) True 
 B)False

Question 3

Compared to traditional goods,digital goods have

Accepted Answer

A)  greater pricing flexibility.
B)  lower marketing costs.
C)  higher production costs.
D)  higher inventory costs.
E)  lower menu costs.F) C) and D)
G) B) and E)

Question 4

What is the difference between personalization and customization,as applied to e-commerce technologies?

Accepted Answer

A)  Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user.
B)  Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user.
C)  Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences.
D)  Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.
E)  There is no difference,both terms refer to changing a product or communication for the consumer.F) A) and D)
G) A) and C)

Question 5

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

Accepted Answer

A) True 
 B)False  False

Question 6

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

Accepted Answer

In personalization,merchants can target ...

Question 7

Which of the following marketing formats is sales oriented,rather than branding oriented or a mix?

Accepted Answer

A)  lead generation
B)  search engine
C)  rich media
D)  display ads
E)  videoF) D) and E)
G) All of the above

Question 8

Varying a product's price according to the supply situation of the seller is called ________ pricing.

Accepted Answer

A)  menu
B)  flexible
C)  dynamic
D)  asymmetric
E)  customizedF) D) and E)
G) All of the above

Question 9

Which of the following Internet business models does Amazon.com use?

Accepted Answer

A)  vontent provider
B)  portal
C)  market creator
D)  e-tailer
E)  transaction brokderF) C) and E)
G) A) and C)

Question 10

List and describe at least five different Internet business models.Which of these models do you think would be the most risky for a startup business today? Support your answer.

Accepted Answer

Internet business models include: e-tailer,transaction broker,market creator,content provider,community provider,portal and service.The choice of riskiest model will depend on the individual student.A sample answer is: Today the riskiest model would be a content-provider,because most,if not all,of the major offline entertainment and content producers such as television networks and newspapers are online.They would be your competitors,and already have the means for content creation and distribution in place.All of the other business models do not have the risk of creating brand new content.

Question 11

Based on your reading of the Chapter ,e-commerce is

Accepted Answer

A)  still in a revolutionary phase.
B)  widely accepted by consumers,although technology is still quickly changing.
C)  not yet fully accepted by consumers,although much of its driving technology is firmly in place.
D)  well entrenched as a form of modern commerce.
E)  declining as users lose interest.F) C) and D)
G) A) and C)

Question 12

An example of the portal business model is Facebook.

Accepted Answer

A) True 
 B)False

Question 13

Market creators

Accepted Answer

A)  save users money and time by processing online sales transactions.
B)  provide a digital environment where buyers and sellers can establish prices for products.
C)  create revenue by providing digital content over the Web.
D)  sell physical products directly to consumers or individual businesses.
E)  generate revenue from advertising or from directing buyers to sellers.F) None of the above
G) D) and E)

Question 14

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Accepted Answer

A) True 
 B)False

Question 15

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Accepted Answer

A)  exchange.
B)  vertical market.
C)  private exchange.
D)  e-hub.
E)  private industrial network.F) A) and C)
G) C) and E)

Question 16

In planning a robust e-commerce presence,you will want to consider the blog platform as part of your ________ presence.

Accepted Answer

A)  social media
B)  e-mail
C)  community
D)  Web site
E)  offline mediaF) None of the above
G) B) and D) A

Question 17

Geoadvertising sends ads to users based on their

Accepted Answer

A)  GPS locations.
B)  home addresses.
C)  shopping preferences.
D)  web site behaviors.
E)  Google Maps settings.F) A) and C)
G) C) and D)

Question 18

eBay is an example of

Accepted Answer

A)  C2C e-commerce.
B)  B2B e-commerce.
C)  B2C e-commerce.
D)  M-commerce.
E)  P2P-commerce.F) C) and E)
G) All of the above

Question 19

Information density refers to the

Accepted Answer

A)  richness-complexity and content-of a message.
B)  total amount and quantity of information delivered to consumers by merchants.
C)  total amount and quantity of information available to all market participants.
D)  amount of information available to reduce price transparency.
E)  amount of physical storage space needed to store data about a specific entity,such as a product or consumer.F) None of the above
G) B) and E)

Question 20

Rich media advertisements are a sales-oriented marketing format.

Accepted Answer

A) True 
 B)False

Exam 10: E-Commerce: Digital Markets, Digital Goods

Information asymmetry exists when there is more information about one product than there is about a similar product.

Correct Answer
verified

Switching costs are the merchants' costs of changing prices.

Correct Answer
verified

Compared to traditional goods,digital goods have

Correct Answer
verified

What is the difference between personalization and customization,as applied to e-commerce technologies?

Correct Answer
verified

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

Correct Answer
verified
False

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

Correct Answer
verified
In personalization,merchants can target ...
View Answer

Which of the following marketing formats is sales oriented,rather than branding oriented or a mix?

Correct Answer
verified

Varying a product's price according to the supply situation of the seller is called ________ pricing.

Correct Answer
verified

Which of the following Internet business models does Amazon.com use?

Correct Answer
verified

List and describe at least five different Internet business models.Which of these models do you think would be the most risky for a startup business today? Support your answer.

Based on your reading of the Chapter ,e-commerce is

Correct Answer
verified

An example of the portal business model is Facebook.

Correct Answer
verified

Market creators

Correct Answer
verified

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Correct Answer
verified

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Correct Answer
verified

In planning a robust e-commerce presence,you will want to consider the blog platform as part of your ________ presence.

Correct Answer
verified
A

Geoadvertising sends ads to users based on their

Correct Answer
verified

eBay is an example of

Correct Answer
verified

Information density refers to the

Correct Answer
verified

Rich media advertisements are a sales-oriented marketing format.

Correct Answer
verified

Exam 10: E-Commerce: Digital Markets, Digital Goods

Information asymmetry exists when there is more information about one product than there is about a similar product.

Correct AnswerverifiedShow Answer

Switching costs are the merchants' costs of changing prices.

Correct AnswerverifiedShow Answer

Compared to traditional goods,digital goods have

Correct AnswerverifiedShow Answer

What is the difference between personalization and customization,as applied to e-commerce technologies?

Correct AnswerverifiedShow Answer

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

Correct AnswerverifiedFalse

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

Correct AnswerverifiedIn personalization,merchants can target ...View AnswerShow Answer

Which of the following marketing formats is sales oriented,rather than branding oriented or a mix?

Correct AnswerverifiedShow Answer

Varying a product's price according to the supply situation of the seller is called ________ pricing.

Correct AnswerverifiedShow Answer

Which of the following Internet business models does Amazon.com use?

Correct AnswerverifiedShow Answer

List and describe at least five different Internet business models.Which of these models do you think would be the most risky for a startup business today? Support your answer.

Based on your reading of the Chapter ,e-commerce is

Correct AnswerverifiedShow Answer

An example of the portal business model is Facebook.

Correct AnswerverifiedShow Answer

Market creators

Correct AnswerverifiedShow Answer

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Correct AnswerverifiedShow Answer

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Correct AnswerverifiedShow Answer

In planning a robust e-commerce presence,you will want to consider the blog platform as part of your ________ presence.

Correct AnswerverifiedA

Geoadvertising sends ads to users based on their

Correct AnswerverifiedShow Answer

eBay is an example of

Correct AnswerverifiedShow Answer

Information density refers to the

Correct AnswerverifiedShow Answer

Rich media advertisements are a sales-oriented marketing format.

Correct AnswerverifiedShow Answer

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False

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In personalization,merchants can target ...
View Answer

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A

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